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Simon Mainwaring Quote

More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.

Simon Mainwaring

More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.

Tags: power

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About Simon Mainwaring

Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan 2011) and Lead With We: The Business Revolution that Will Save Our Future (Matt Holt/BenBella 2021). He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.