Shane Snow Quote
In the end, Castro’s revolutionary message reached a massive audience through a superconnector—a radio—but the rebels won the people’s hearts because they showed that they sincerely cared. The movement harnessed the power of the superconnector by giving service as a publisher and educator. J. J. Abrams built his career by collaborating with talented, fast-rising, and well-connected people and by making them look great. And Mint grew business via its own broadcast on the Web, tapping superconnected people and then helping the members of those people’s networks through meaningful content. No matter the medium or method, giving is the timeless smartcut for harnessing superconnectors and creating serendipity. What happens post-serendipity—as we’ll learn in the final part of this book—is where things start to get really interesting.
In the end, Castro’s revolutionary message reached a massive audience through a superconnector—a radio—but the rebels won the people’s hearts because they showed that they sincerely cared. The movement harnessed the power of the superconnector by giving service as a publisher and educator. J. J. Abrams built his career by collaborating with talented, fast-rising, and well-connected people and by making them look great. And Mint grew business via its own broadcast on the Web, tapping superconnected people and then helping the members of those people’s networks through meaningful content. No matter the medium or method, giving is the timeless smartcut for harnessing superconnectors and creating serendipity. What happens post-serendipity—as we’ll learn in the final part of this book—is where things start to get really interesting.