Robert W. Bly Quote

To sell, your copy must get attention . . . hook the reader’s interest . . . create a desire for the product . . . prove the product’s superiority . . . and ask for action.

Robert W. Bly

To sell, your copy must get attention . . . hook the reader’s interest . . . create a desire for the product . . . prove the product’s superiority . . . and ask for action.

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About Robert W. Bly

Robert W. Bly (born July 21, 1957) is an American writer on the subjects of copywriting, freelance writing, and many other subjects from science and science fiction, to satire and small business. He is a copywriter.
Bly grew up in Fair Lawn, New Jersey. He got a degree in chemical engineering in 1979 at the University of Rochester, beginning his writing career with four intense years at the school's daily newspaper. When he graduated, he began as a corporate writer for Westinghouse Electric and then worked for a New York engineering firm for a few years. He published his first book in 1982, on technical writing. In 1985, at the age of 27, he published his tenth book, The Copywriter's Handbook.
Bly has worked as a freelance copywriter for the AARP, IBM, and Lucent Technologies, among others.
Bly has written more than 100 books including The Digital Marketing Handbook from Entrepreneur Press.
Bly also has an internet information marketing industry.
He lives in Montville, New Jersey