The first, a quote from Voltaire, is contemptuous: Anything too stupid to be spoken, he asserted, is sung. The second, an adage from the advertising profession, is tactical: If you can’t make your case to an audience with facts, sing it to them.
Robert B. Cialdini
The first, a quote from Voltaire, is contemptuous: Anything too stupid to be spoken, he asserted, is sung. The second, an adage from the advertising profession, is tactical: If you can’t make your case to an audience with facts, sing it to them.