After the Stonewall riots the gay activists had their idealistic hearts in the right place but it turned out they had underestimated the realpolitik of organized crime. Indeed, as gay liberation blossomed in the wild 1970s the bars and bathhouses became increasingly lucrative enterprises, and the Mafia had no intention of abandoning a racket it had controlled for decades. The Mafia families maintained their control by exercising the proverbial carrot and stick. The wise guys seemingly embraced the gay rights movement and cut more so-called Auntie Gays into the action as their fronts, and resorted to violent threats and sometimes murder against others who refused to play ball with the crime families. There were few legitimate businessmen in gay nightlife of the 1970s.