If certain aspect needs to be inconsistent, it must better be consistently inconsistent throughout the story.
Cliches are the viruses that infect your writing with diseases.
Turn those deep feelings and obsessions of your heart into captivating pieces of literature.
Create a world in front of your readers where they can taste, smell, touch, hear, see, and move. Else they are likely going to move on to another book.
Be a good reader first, if you wish to become a good writer.
A writer can do without food for a few hours, but not without the sight of books.
As you become a better writer, the writing becomes more difficult. You toil harder to tell a story in a lesser number of words.
Ideas either age like fine wine or rot like potatoes over time.
A writer gets to live yet another life every time she creates a new story.
Tell a story in lesser and simpler words.
Dreams are good at playing with your memory. They love leaving no trace behind and hate to show up once again in the morning.