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Pat Cadigan Quote

Most people who are on the inside of a technology have no idea what it's like to look at from an end user's point of view. This is why they have focus groups. I'm really familiar with this because I worked 10 years for Hallmark Cards in the U.S.

Pat Cadigan

Most people who are on the inside of a technology have no idea what it's like to look at from an end user's point of view. This is why they have focus groups. I'm really familiar with this because I worked 10 years for Hallmark Cards in the U.S.

Tags: focus, end, people

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About Pat Cadigan

Patricia Oren Kearney Cadigan (born September 10, 1953) is a British-American science fiction author, whose work is most often identified with the cyberpunk movement. Her novels and short stories often explore the relationship between the human mind and technology. Her debut novel, Mindplayers, was nominated for the Philip K. Dick Award in 1988.