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Norman Davies Quote

Theorists of propaganda have identified five basic rules: 1. The rule of simplification: reducing all data to a simple confrontation between ‘Good and Bad’, ‘Friend and Foe’. 2. The rule of disfiguration: discrediting the opposition by crude smears and parodies. 3. The rule of transfusion: manipulating the consensus values of the target audience for one’s own ends. 4. The rule of unanimity: presenting one’s viewpoint as if it were the unanimous opinion of all right-thinking people: drawing the doubting individual into agreement by the appeal of star-performers, by social pressure, and by ‘psychological contagion’. 5. The rule of orchestration: endlessly repeating the same messages in different variations and combinations.

Norman Davies

Theorists of propaganda have identified five basic rules: 1. The rule of simplification: reducing all data to a simple confrontation between ‘Good and Bad’, ‘Friend and Foe’. 2. The rule of disfiguration: discrediting the opposition by crude smears and parodies. 3. The rule of transfusion: manipulating the consensus values of the target audience for one’s own ends. 4. The rule of unanimity: presenting one’s viewpoint as if it were the unanimous opinion of all right-thinking people: drawing the doubting individual into agreement by the appeal of star-performers, by social pressure, and by ‘psychological contagion’. 5. The rule of orchestration: endlessly repeating the same messages in different variations and combinations.

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About Norman Davies

Ivor Norman Richard Davies (born 8 June 1939) is a British and Polish historian, known for his publications on the history of Europe, Poland and the United Kingdom. He has a special interest in Central and Eastern Europe and is UNESCO Professor at the Jagiellonian University, professor emeritus at University College London, a visiting professor at the Collège d'Europe, and an honorary fellow at St Antony's College, Oxford. He was granted Polish citizenship in 2014.