“ We have already seen that when positive authority suggests a change in behavior, the recipient will accept it provided he is capable of doing so and provided it does not require drastic modification o… Milton Rokeach
“ As soon as they leave, Leon says to me: "I disagree, sir. There are people who aren't insane, and I'm one of them. People who generalize are mentally ill. Milton Rokeach
“ By what criteria can one decide which of a person's countless beliefs are primitive? The essential factor is that they are taken for granted: a person's primitive beliefs represent the basic truths he… Milton Rokeach
