Michael Wolff Quote

You might attach many superlatives to Vice—it may be the hottest, savviest, coolest, richest, Brooklyn-est new media company on the block (Vice, according to Smith, is now the biggest employer in Williamsburg, the epicenter of Brooklyn-ness), but one peerless thing it does not necessarily have is a super-size audience. Vice makes a torrent of YouTube videos but most, according to YouTube stats, have only a limited viewership. The New York Times, in its coverage of Vice’s TCV deal, seemed both eager to believe in Vice and at the same time perplexed by it, quoting the company’s monthly global audience claim of 150 million viewers, but, as well, comScore’s more official and low-wattage number of 9.3 million unique visitors a month.