M.G. Lord Quote

But even with her record sales, the Barbie of the late eighties was not the vibrant virago of the early eighties. We Girls Can Do Anything gave way to We're into Barbie, a slogan that suggests turning inward, away from active engagement with the world. The viewpoint of people changed, Barbara Lui explained, and the 'mommy track' came on, and women didn't believe anymore that they could do anything. We're in an era—perhaps we're leaving it now—where people did not give themselves goals that were as tough.

M.G. Lord

But even with her record sales, the Barbie of the late eighties was not the vibrant virago of the early eighties. We Girls Can Do Anything gave way to We're into Barbie, a slogan that suggests turning inward, away from active engagement with the world. The viewpoint of people changed, Barbara Lui explained, and the 'mommy track' came on, and women didn't believe anymore that they could do anything. We're in an era—perhaps we're leaving it now—where people did not give themselves goals that were as tough.

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About M.G. Lord

Mary G. Lord (born November 18, 1955) is an American author, cultural critic, and investigative journalist. She was a political cartoonist and columnist for Newsday. She is an associate professor of the practice of English at the University of Southern California.
She produces the podcast, LA Made: The Barbie Tapes with Antonia Cereijido.