M.G. Lord Quote

Barbie's new face, fashioned by doll sculptor Joyce Clark, was the face of disco. The doll appears in the 1977 catalogue against a black background, as if on the edge of a cavernous dance floor. Light glints off her glossy magenta boa, her burnished gold hair, her luminous diamondlike ring. Gone is the haughty smirk of her early years. Seemingly stupefied by the disco beat, SuperStar Barbie's mouth is set in a broad smile. The revamped Barbie changed the relationship between the doll and the little girl who owned it. Barbie could still function as an object onto which the child projected her future self; but because the doll had the trappings of celebrity, the girl's imagined future had to involve being rich and famous.

M.G. Lord

Barbie's new face, fashioned by doll sculptor Joyce Clark, was the face of disco. The doll appears in the 1977 catalogue against a black background, as if on the edge of a cavernous dance floor. Light glints off her glossy magenta boa, her burnished gold hair, her luminous diamondlike ring. Gone is the haughty smirk of her early years. Seemingly stupefied by the disco beat, SuperStar Barbie's mouth is set in a broad smile. The revamped Barbie changed the relationship between the doll and the little girl who owned it. Barbie could still function as an object onto which the child projected her future self; but because the doll had the trappings of celebrity, the girl's imagined future had to involve being rich and famous.

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About M.G. Lord

Mary G. Lord (born November 18, 1955) is an American author, cultural critic, and investigative journalist. She was a political cartoonist and columnist for Newsday. She is an associate professor of the practice of English at the University of Southern California.
She produces the podcast, LA Made: The Barbie Tapes with Antonia Cereijido.