“ Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’. Max McKeown
“ Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy. Max McKeown
“ With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow. Max McKeown
“ Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible… Max McKeown
“ Corporate strategy is usually only useful if you get people engaged with helping you to make it work. Max McKeown
“ The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the… Max McKeown
“ Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more… Max McKeown
“ If there are no new ideas, there is no innovation. And if there is no creativity, there are no new ideas. Max McKeown
“ Before innovation - or practical creativity - there is insight. You must see the world differently. Max McKeown
“ Innovation can start with wanting what does not yet exist - and finding a solution - or seeing what does not yet exist - and finding an opportunity. Max McKeown
“ As an innovator, you need to be aware of how traditions, habits and bias can act as barriers to accepting new ideas. Max McKeown
