Mary Roach Quote

The goal is to be as neutral, as analytical—as Mr. Spock—as possible. This perhaps explains how it was possible for a team of Canadian researchers to find nine men and women willing to create a canned-cat-food flavor lexicon and a set of tasting protocols. For humans. Tasting cat food. And they couldn’t be shy about it. The protocol for evaluating the meat chunk portion (gravy gel having its own distinct protocol) stipulated that the sample be moved around mouth and chewed for 10 to 15 seconds, [and] a portion of the sample swallowed.

Mary Roach

The goal is to be as neutral, as analytical—as Mr. Spock—as possible. This perhaps explains how it was possible for a team of Canadian researchers to find nine men and women willing to create a canned-cat-food flavor lexicon and a set of tasting protocols. For humans. Tasting cat food. And they couldn’t be shy about it. The protocol for evaluating the meat chunk portion (gravy gel having its own distinct protocol) stipulated that the sample be moved around mouth and chewed for 10 to 15 seconds, [and] a portion of the sample swallowed.

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About Mary Roach

Mary Roach (born March 20, 1959) is an American author specializing in popular science and humor. She has published seven New York Times bestsellers: Stiff: The Curious Lives of Human Cadavers (2003), Spook: Science Tackles the Afterlife (2005), Bonk: The Curious Coupling of Science and Sex (2008), Packing for Mars: The Curious Science of Life in the Void (2010), Gulp: Adventures on the Alimentary Canal (2013), Grunt: The Curious Science of Humans at War (2016), and Fuzz: When Nature Breaks the Law (2021).