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Mary Roach Quote

In a wartime survey conducted by a team of food-habits researchers, only 14 percent of the students at a women’s college said they liked evaporated milk. After serving it to the students sixteen times over the course of a month, the researchers asked again. Now 51 percent liked it. As Kurt Lewin put it, People like what they eat, rather than eat what they like.

Mary Roach

In a wartime survey conducted by a team of food-habits researchers, only 14 percent of the students at a women’s college said they liked evaporated milk. After serving it to the students sixteen times over the course of a month, the researchers asked again. Now 51 percent liked it. As Kurt Lewin put it, People like what they eat, rather than eat what they like.

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About Mary Roach

Mary Roach (born March 20, 1959) is an American author specializing in popular science and humor. She has published seven New York Times bestsellers: Stiff: The Curious Lives of Human Cadavers (2003), Spook: Science Tackles the Afterlife (2005), Bonk: The Curious Coupling of Science and Sex (2008), Packing for Mars: The Curious Science of Life in the Void (2010), Gulp: Adventures on the Alimentary Canal (2013), Grunt: The Curious Science of Humans at War (2016), and Fuzz: When Nature Breaks the Law (2021).