“ Forcing your employees to follow required steps only prevents customer dissatisfaction. If your goal is truly to satisfy, to create advocates, then the step-by-step approach alone cannot get you there… Marcus Buckingham
“ Remember the Golden Rule? "Treat people as you would like to be treated." The best managers break the Golden Rule every day. They would say don't treat people as you would like to be treated. This pre… Marcus Buckingham
“ It's a special person - and personality - who can lead a start-up to soaring success and sustain that success for the long term. Apple co-founder Steve Jobs and Facebook's Mark Zuckerberg are star exa… Marcus Buckingham
“ You won't find a CEO who doesn't talk about a 'powerful culture' as a source of competitive advantage. At the same time, you'd be hard-pressed to find a CEO who has much of a clue about the strength o… Marcus Buckingham
“ Simply put, this is one insight we heard echoed by tens of thousands of great managers: People don't change that much.Don't waste time trying to put in what was left out.Try to draw out what was left… Marcus Buckingham
“ Innovation and best practices can be sown throughout an organization - but only when they fall on fertile ground. Marcus Buckingham
“ I do still get extremely nervous before speeches. My biggest fear is that I'll be standing there in front of hundreds of people and be incapable of talking. I'm afraid that I'll make a complete fool o… Marcus Buckingham
“ Strengths are not activities you're good at, they're activities that strengthen you. A strength is an activity that before you're doing it you look forward to doing it; while you're doing it, time goe… Marcus Buckingham
“ Our talents come so easily to use that we acquire a false sense of security: Doesn't everyone see the world as I do? Doesn't everyone feel a sense of impatience to get this project started? Doesn't ev… Marcus Buckingham
“ In the minds of great managers, consistent poor performance is not primarily a matter of weakness, stupidity, disobedience, or disrespect. It is a matter of miscasting. Marcus Buckingham
“ Define excellence vividly, quantitatively. Paint a picture for your most talented employees of what excellence looks like. Keep everyone pushing and pushing toward the right-hand edge of the bell curv… Marcus Buckingham
“ There has to be a way to redirect employee's driving ambition and to channel it more productively. There is. Create heroes in every role. Make every role, performed at excellence, a respected professi… Marcus Buckingham
“ Passion isn't something that lives way up in the sky, in abstract dreams and hopes. It lives at ground level, in the specific details of what you're actually doing every day. Marcus Buckingham
“ The Four Keys of Great Managers:1. "When selecting someone, they select for talent ... not simply experience, intelligence or determination."2. "When setting expectations, they define the right outcom… Marcus Buckingham
“ The greatest managers in the world do not have much in common. But despite their differences, these great managers do share one thing: Before they do anything else, they first break all the rules of c… Marcus Buckingham
“ The secret to living a strong life is right in front of you, calling to you every day. It can be found in your emotional reaction to specific moments in your life. Marcus Buckingham
“ Managers are encouraged to focus on complex initiatives like reengineering or learning organizations, without spending time on the basics. Marcus Buckingham
“ In fact, over the last twenty years, authors have offered up over nine thousand different systems, languages, principles, and paradigms to help explain the mysteries of management and leadership. Marcus Buckingham
“ ...every time you make a rule you take away a choice and choice, with all of its illuminating repercussions, is the fuel for learning. Marcus Buckingham
“ Talent is the multiplier. The more energy and attention you invest in it, the greater the yield. The time you spend with your best is, quite simply, your most productive time. Marcus Buckingham
