L. Jon Wertheim Quote

Time and again, we let the fear of loss overpower rational decision-making and often make ourselves worse off just to avoid a potential loss. Psychologists call this loss aversion, and it means we often tend to prefer avoiding losses at the expense of acquiring gains.

L. Jon Wertheim

Time and again, we let the fear of loss overpower rational decision-making and often make ourselves worse off just to avoid a potential loss. Psychologists call this loss aversion, and it means we often tend to prefer avoiding losses at the expense of acquiring gains.

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About L. Jon Wertheim

L. Jonathan Wertheim (born 1970 in Bloomington, Indiana) is an American sports journalist and author who has produced work in most major forms of media. He is a senior writer for Sports Illustrated magazine and has been part of the full-time SI writing staff since 1996. As a correspondent for 60 Minutes on CBS, he has covered a wide-range of topics within and outside of sports. He is the author of eleven books and is an on-air tennis commentator, primarily for Tennis Channel. He has hosted and been a guest on multiple sports and news podcasts. He was Executive Producer and on-air reporter for the 2025 HBO Documentary Surviving Ohio State.