“ The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it. Kevin Plank
“ I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two. Kevin Plank
“ I'm a big advocate of the power of positive thinking, particularly for small businesses. Kevin Plank
“ It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting! Kevin Plank
“ All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land. Kevin Plank
“ Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational. Kevin Plank
