Kevin Plank Quotes

Brands are all about trust. That trust is built in drops and lost in buckets.

The purpose of Disneyland is to make people smile.

About Author

Kevin Audette Plank (born August 13, 1972) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. He was CEO from its founding until 2020 and returned as CEO in April 2024. As of April 2023, his net worth was estimated at US$1.1 billion.

Your attitude is contagious.

Every great brand is like a great story.

I'm a big advocate of the power of positive thinking, particularly for small businesses.

It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Leadership is... to make sure you never limit the idea or opportunity.

I run five miles three times a week I log everything. I look up routes when I travel.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

It's absurd that you know more about your car than you know about your body.

I believe people change. I think that they can learn from mistakes.