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Kevin Plank Quotes

Brands are all about trust. That trust is built in drops and lost in buckets.

Kevin Plank

Brands are all about trust. That trust is built in drops and lost in buckets.

Tags: lost, drops, built

Your attitude is contagious.

Kevin Plank

Your attitude is contagious.

Tags: contagious, your

About Author
Kevin Audette Plank (born August 13, 1972) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. He served as CEO from its founding until 2020 and will be returning as CEO as of April 2024. As of April 2023, his net worth was estimated at US$1.1 billion.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

Kevin Plank

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

Tags: brand, yourself, meaning

It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!

Kevin Plank

It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!

Tags: time, long, you

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Kevin Plank

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Tags: time, brand, wake up

Leadership is... to make sure you never limit the idea or opportunity.

Kevin Plank

Leadership is... to make sure you never limit the idea or opportunity.

Tags: opportunity, you, idea

Every great brand is like a great story.

Kevin Plank

Every great brand is like a great story.

Tags: brand, story, like

I run five miles three times a week I log everything. I look up routes when I travel.

Kevin Plank

I run five miles three times a week I log everything. I look up routes when I travel.

Tags: week, look, three

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Kevin Plank

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Tags: shoe, big, industry

I'm a big advocate of the power of positive thinking, particularly for small businesses.

Kevin Plank

I'm a big advocate of the power of positive thinking, particularly for small businesses.

Tags: power, thinking, small

It's absurd that you know more about your car than you know about your body.

Kevin Plank

It's absurd that you know more about your car than you know about your body.

Tags: body, know, you

The purpose of Disneyland is to make people smile.

Kevin Plank

The purpose of Disneyland is to make people smile.

Tags: purpose, people, disneyland

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Kevin Plank

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Tags: change, brand, people

I believe people change. I think that they can learn from mistakes.

Kevin Plank

I believe people change. I think that they can learn from mistakes.

Tags: mistakes, believe, people