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Judy Smith Quote

My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.

Judy Smith

My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.

Tags: legal, unique, company

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About Judy Smith

Judy A. Smith (born October 27, 1958) is an American crisis manager, lawyer, author, and television producer. She is known as the founder, president, and CEO of the crisis management firm Smith & Company. Her work in crisis management is the inspiration for the ABC television series Scandal.