Jonah Berger Quotes

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an author, and a viral marketer. He has published over 50 articles in academic journals and has written for The New York Times, The Wall Street Journal, and Harvard Business Review. More than a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries.
Berger often keynotes major conferences and events like SXSW and Cannes Lions and consults for organizations like Apple Inc., Google, Nike, Amazon, GE, 3M, and the Gates Foundation.