“ The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence of communications, content and location. John Sculley
“ As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. John Sculley
“ When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer. John Sculley
“ Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even thin… John Sculley
“ We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children. John Sculley
“ In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society. John Sculley
“ I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances. John Sculley
