John D. MacDonald Quote
There is something self-destructive about Western technology and distribution. Whenever any consumer object is so excellent that it attracts a devoted following, some of the slide rule and computer types come in on their twinkle toes and take over the store, and in a trice they figure out just how far they can cut quality and still increase market penetration. Their reasoning is that it is idiotic to make and sell a hundred thousand units of something and make 30 cents a unit when you can increase the advertising, sell five million units, and make a nickel profit a unit. Thus, the very good things of the world go down the drain, from honest turkey to honest eggs to honest tomatoes. And gin.
There is something self-destructive about Western technology and distribution. Whenever any consumer object is so excellent that it attracts a devoted following, some of the slide rule and computer types come in on their twinkle toes and take over the store, and in a trice they figure out just how far they can cut quality and still increase market penetration. Their reasoning is that it is idiotic to make and sell a hundred thousand units of something and make 30 cents a unit when you can increase the advertising, sell five million units, and make a nickel profit a unit. Thus, the very good things of the world go down the drain, from honest turkey to honest eggs to honest tomatoes. And gin.
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