Jochen Zeitz Quote

Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.

Jochen Zeitz

Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.

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About Jochen Zeitz

Jochen Zeitz (born 6 April 1963) is a businessman best known for his work as CEO of Harley-Davidson, Inc. and chairman of LiveWire Inc. In April 2025, Zeitz announced his intention to retire from the company after five years as CEO.
Previously Zeitz served as the chairman and CEO of Puma for 18 years. He also served as a board member of Kering, the luxury goods company and chaired their sustainability committee, for whom he developed its global sustainability strategy. Zeitz is currently a board member of The B Team and Cranemere.
In addition, Zeitz previously served on the board of Wilderness Safaris. Zeitz is also the co-founder of The B Team with Richard Branson, and the Zeitz Museum of Contemporary Art Africa.