Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.
James Surowiecki
Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.
James Michael Surowiecki ( SOOR-oh-WIK-ee; born April 30, 1967) is an American journalist. He was a staff writer at The New Yorker, where he wrote a regular column on business and finance called "The Financial Page".
