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Ivan Chermayeff Quote

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Ivan Chermayeff

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Tags: design, best, problems, solution

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I'd love to design bridal dresses.

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About Ivan Chermayeff

Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar) is a New York–based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv.