Harry G. Frankfurt Quote
The notion of carefully wrought bullshit involves, then, a certain innerstrain. Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim. It is this selflessness that, in connection with bullshit, strikes us as inapposite. But in fact it is not out of the question at all. The realms of advertising and of public relations, and the nowadays closely related realm of politics, are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who - with the help of advanced and demanding techniques of market research, of public opinion polling, of psychological testing, and so forth - dedicate themselves tirelessly to getting every word and image they produce exactly right.
The notion of carefully wrought bullshit involves, then, a certain innerstrain. Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim. It is this selflessness that, in connection with bullshit, strikes us as inapposite. But in fact it is not out of the question at all. The realms of advertising and of public relations, and the nowadays closely related realm of politics, are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who - with the help of advanced and demanding techniques of market research, of public opinion polling, of psychological testing, and so forth - dedicate themselves tirelessly to getting every word and image they produce exactly right.
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About Harry G. Frankfurt
Frankfurt made significant contributions to fields like ethics and philosophy of mind. The attitude of caring played a central role in his philosophy. To care about something means to see it as important and reflects the person's character. According to Frankfurt, a person is someone who has second-order volitions or who cares about what desires he or she has. He contrasts persons with wantons. Wantons are beings that have desires but do not care about which of their desires is translated into action. In the field of ethics, Frankfurt gave various influential counterexamples, so-called Frankfurt cases, against the principle that moral responsibility depends on the ability to do otherwise. His most popular book is On Bullshit, which discusses the distinction between bullshitting and lying.