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Gretchen Rubin Quote

Research—and my own experience—suggests that the less we indulge in something, the less we want it. When we believe that a craving will remain unsatisfied, it may diminish; cravings are more provoked by possibility than by denial.

Gretchen Rubin

Research—and my own experience—suggests that the less we indulge in something, the less we want it. When we believe that a craving will remain unsatisfied, it may diminish; cravings are more provoked by possibility than by denial.

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About Gretchen Rubin

Gretchen Craft Rubin (born December 14, 1965) is an American author, blogger and speaker.