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Greg McKeown Quote

The endowment effect, our tendency to undervalue things that aren’t ours and to overvalue things because we already own them.

Greg McKeown

The endowment effect, our tendency to undervalue things that aren’t ours and to overvalue things because we already own them.

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About Greg McKeown

Greg McKeown may refer to:

Greg McKeown (author), British business writer
Greg McKeown (soccer), American soccer player