People who escape familiar groups and make contact with unfamiliar ones becomes smarter and more creative. They have what Ronald Burt calls a vision advantage. They are no longer captives of their cultures.
Grant McCracken
People who escape familiar groups and make contact with unfamiliar ones becomes smarter and more creative. They have what Ronald Burt calls a vision advantage. They are no longer captives of their cultures.
Grant David McCracken (born 1951) is a Canadian anthropologist and author, known for his books about culture and commerce. He was the founder and director of the Institute for Contemporary Culture at the Royal Ontario Museum and was a member of Convergence Culture Consortium at MIT. He holds a Ph.D. in anthropology from the University of Chicago. He coined the term the Diderot effect. He lives in Rowayton, Connecticut.
