The lives of thousands of young Frenchmen were ready for this literary bath of blood and sentiment in the 1830's. Their fathers and grandfathers had had their romanticism in the raw: the drama of the French Revolution, the glamour of the Napoleonic campaigns in Europe and in Africa had filled their lives with colour; now the young people, listening with envy to reminiscence and tradition, knew they were living in a world that had become flat and dull. For the unshackling of the Revolution and the pageantry and devotion of the Empire had been succeeded by two colourless Bourbon kings, who had learned nothing from the times and were so stupid as to insist on absolutism without providing any splendour to justify it; and when their line was expelled in a minor revolution in 1830 they were replaced by their even more colourless cousin, Louis Philippe of Orleans, a constitutional monarch whose virtue was that he was more bourgeois than the bourgeois and whom the newspapers caricatured unendingly, strolling with his family past the shops he owned, carrying an umbrella under his arm. In placing him on the throne the French bourgeoisie consolidated the gains it had begun to make forty years before, and his prime minister gave the watchword of the day when he urged his fellow-citizens to make as much money as they possibly could. The French bourgeois — the revolutionaries of 1789, the conquerors of Europe under Napoleon — became rich, smug, tenacious, and fearful of change; and their children and grandchildren, the young men of Flaubert's generation, were raised in an atmosphere of careful, commercial materialism, of complete lack of interest in literature and the arts, and of complete distrust of impulse and imagination.