But in the world of sales, if a company were to make the perfect product, any other company would have to change it—which would make it worse—in order to promote its own innovation, to show that it was different.
Donald A. Norman
But in the world of sales, if a company were to make the perfect product, any other company would have to change it—which would make it worse—in order to promote its own innovation, to show that it was different.