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Charles Duhigg Quote

Creativity is just problem solving, Ed Catmull told me. Once people see it as problem solving, it stops seeming like magic, because it’s not. Brokers are just people who pay more attention to what problems look like and how they’ve been solved before. People who are most creative are the ones who have learned that feeling scared is a good sign. We just have to learn how to trust ourselves enough to let the creativity out.

Charles Duhigg

Creativity is just problem solving, Ed Catmull told me. Once people see it as problem solving, it stops seeming like magic, because it’s not. Brokers are just people who pay more attention to what problems look like and how they’ve been solved before. People who are most creative are the ones who have learned that feeling scared is a good sign. We just have to learn how to trust ourselves enough to let the creativity out.

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About Charles Duhigg

Charles Duhigg (born 1974) is an American journalist and non-fiction author. He was a reporter for The New York Times, currently writes for The New Yorker Magazine and is the author of three books on habits and productivity, titled The Power of Habit: Why We Do What We Do in Life and Business, Smarter Faster Better and Supercommunicators: How to Unlock the Secret Language of Connection. In 2013, Duhigg was the recipient, as part of a team of New York Times reporters, of the Pulitzer Prize for Explanatory Reporting for a series of ten articles on the business practices of Apple and other technology companies.