A CEO of a very successful company told him that in the corporate world, to get the kind of high level expertise that was being given at Maui (Terry Brooks, Elizabeth George, John Saul, Dorothy Allison, Robin Cook, Frank McCourt, Dan Millman, etc. etc.) one would expect to pay tens of thousands of dollars.  And all these best-selling authors were getting was a plane ticket and a hotel room for their collective experiences and expertise. We believe writers should value their expertise.