Barry Schwartz Quote

On the other hand, the more we think about opportunity costs, the less satisfaction we’ll derive from whatever we choose. So we should make an effort to limit how much we think about the attractive features of options we reject.

Barry Schwartz

On the other hand, the more we think about opportunity costs, the less satisfaction we’ll derive from whatever we choose. So we should make an effort to limit how much we think about the attractive features of options we reject.

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About Barry Schwartz

Barry Schwartz may refer to:

Barry Schwartz (psychologist) (born 1946), American psychologist
Barry Schwartz (technologist) (born 1980), blogger and reporter who writes about search engines and search engine marketing
Barry K. Schwartz (born 1942), American businessman, Thoroughbred racehorse owner, and former horse racing industry executive
Barry Schwartz (sociologist) (1938–2021), American sociologist