Barry Schwartz Quote

Clearly, the cumulative opportunity cost of adding options to one’s choice set can reduce satisfaction. It may even make a person miserable.

Barry Schwartz

Clearly, the cumulative opportunity cost of adding options to one’s choice set can reduce satisfaction. It may even make a person miserable.

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About Barry Schwartz

Barry Schwartz may refer to:

Barry Schwartz (psychologist) (born 1946), American psychologist
Barry Schwartz (technologist) (born 1980), blogger and reporter who writes about search engines and search engine marketing
Barry K. Schwartz (born 1942), American businessman, Thoroughbred racehorse owner, and former horse racing industry executive
Barry Schwartz (sociologist) (1938–2021), American sociologist