Anita Elberse Quote
Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.
Anita Elberse
Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.
Tags:
partnerships, building
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About Anita Elberse
Anita Elberse is a Professor of Business Administration at Harvard Business School, specializing in the entertainment, media and sports sectors.
Trained as an economist and econometrician, according to The Wall Street Journal, she "takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball" in her scholarly research. She has published more than four dozen in-depth case studies on companies and personalities in the world of entertainment, and one book, “Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment.”
Elberse has garnered attention for drawing famous athletes, actors, musicians, and other entertainers to her classes and programs, both as speakers and as students.
Trained as an economist and econometrician, according to The Wall Street Journal, she "takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball" in her scholarly research. She has published more than four dozen in-depth case studies on companies and personalities in the world of entertainment, and one book, “Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment.”
Elberse has garnered attention for drawing famous athletes, actors, musicians, and other entertainers to her classes and programs, both as speakers and as students.