Alain de Botton Quote

The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives.

Alain de Botton

The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives.

Tags: help, solution, lovely

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About Alain de Botton

Not to be confused with Alain de Benoist, the political theorist

Alain de Botton (; born 20 December 1969) is a Swiss-born British author and public speaker. His books discuss various contemporary subjects and themes, emphasizing philosophy's relevance to everyday life. He published Essays in Love (1993), which went on to sell two million copies. Other bestsellers include How Proust Can Change Your Life (1997), Status Anxiety (2004), and The Architecture of Happiness (2006).
He co-founded The School of Life in 2008 and Living Architecture in 2009. In 2015, he was awarded "The Fellowship of Schopenhauer", an annual writers' award from the Melbourne Writers Festival, for that work.