Going to the gym for five minutes may not improve your performance, but it reaffirms your identity.
We repeat bad habits because they serve us in some way, and that makes them hard to abandon.
To be productive, the cost of procrastination must be greater than the cost of action.
Knowing that someone else is watching you can be a powerful motivator.
The secret to maximizing your odds of success is to choose the right field of competiton.
Our environment determines the suitability of our genes and the utility of your natural talents.
If you want to be truly great, selecting the right place to focus is crucial.
Genes do not determine your destiny; they determine your areas of opportunity.
Our deeply rooted preferences make certain behaviors easier for some people than for others.
You don’t have to build the habits that everyone tells you to build.
Choose the habit that best suits you, not the one that is the most popular.
In theory, you can enjoy almost anything. In practice, you are more likely to enjoy the things that come easily to you.
When a habit is easy, you are more likely to be successful. When you are successful, you are more likely to feel satisfied.
Even if you’re not the most naturally gifted, you can often win by being the best in a very narrow category.
If you find a more favorable environment, you can transform the situation from one where the odds are against you to one where they are in your favor.
People get so caught up in the fact that they have limits that they rarely exert the effort required to get close to them.
Until you work as hard as those you admire, don’t explain away their success as luck.
At some point, everyone faces the same challenge on the journey to self-improvement: You have to fall in love with boredom.
Everything is impermanent. Life is constantly changing, so you need to periodically check in to see if you old habits and beliefs are still serving you.
The holy grail of habit change is not a single 1 percent improvement, but a thousand of them.
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