“ The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned. Gideon Haigh
“ One keeps looking out for innovation in IPL, but of late it hasn't been all that obvious. Lionel Richie as an opening act? Johnny Mathis must have been busy. Matthew Hayden's Mongoose? Looks a bit lik… Gideon Haigh
“ Far from marking the end of nationalism, the IPL is the ultimate triumph of that principle: a global tournament in which the same nation always wins. Gideon Haigh
“ The IPL, involving the socialist principle of a salary cap and the protectionist mechanism of quotas, is not perhaps the best example of a market left flourishingly to its own devices and dynamics. Gideon Haigh
“ Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated… Gideon Haigh
“ Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.… Gideon Haigh
