“ Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? David Brier
“ Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. David Brier
“ It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. David Brier
“ Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions. David Brier
“ And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand. David Brier
“ Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By bre… David Brier
