“ Asking where memory is "located" in the brain is like asking where running is located in the body. There are certainly parts of the body that are more important (the legs) or less important (the littl… Ian Neath
“ Each day I wake up with a naive perspective of life and universe, and walk towards understanding a little more about the true nature of human perception with all its vivacious nuances and behavioral e… Abhijit Naskar
“ We do not perceive what is "out ther," rather we perceive what is "in here." Our senses can only inform us of their own status. They can inform us of the elesctrical status of neurons or the physical… Stanley Coren
“ We must realise that cognitive hygiene is as important subject as oral hygiene for healthy and happy existence. Aditya Ajmera
“ The often-used phrase “pay attention” is apt: you dispose of a limited budget of attention that you can allocate to activities, and if you try to you try to go beyond your budget, you will fail. Daniel Kahneman
“ There is a fine line deep within the mind that makes self-belief and confidence, the defining elements of success and failure in any circumstance. How we learn to activate them without running the ris… David Amerland
“ A choice architect has the responsibility for organizing the context in which people make decisions. [T]here are many parallels between choice architecture and more traditional forms of architecture.… Richard H. Thaler
“ Without the mind the body is not capable of delivering anything beyond an average performance. David Amerland
