“ I never worried about money. I grew up in a middle-class family, so I never thought I would starve. And I learned at Atari that I could be an okay engineer, so I always knew I could get by. I was volu… Walter Isaacson
“ Jobs had always been an extremely opinionated eater, with a tendency to instantly judge any food as either fantastic or terrible. He could taste two avocados that most mortals would find indistinguish… Walter Isaacson
“ Este es un homenaje a los locos. A los inadaptados. A los rebeldes. A los alborotadores. A las fichas redondas en los huecos cuadrados. A los que ven las cosas de forma diferente. A ellos no les gusta… Walter Isaacson
“ Стив считал: в гениальном компьютере аппаратное и программное обеспечение должны быть тесно связаны. Если же на компьютер можно было установить программы, совместимые с другими компьютерами, в конечно… Walter Isaacson
“ Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong. Walter Isaacson
“ If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there's room to hear more subtle thing… Walter Isaacson
“ Algunas personas proponen: «Dales a los clientes lo que quieren». Pero esa no es mi postura. Nuestro trabajo consiste en averiguar qué van a querer antes de que lo sepan. Creo que fue Henry Ford quien… Walter Isaacson
“ After the applause, he used the quotations book to make a more subtle point, about his reality distortion field. The quote he chose was from Lewis Carroll's Through the Looking Glass. After Alice lame… Walter Isaacson
“ Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More… Walter Isaacson
“ I discovered that the best innovation is sometimes the company, the way you organize a company. Walter Isaacson
“ Early on, Mike Markkula had taught Jobs to impute - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was… Walter Isaacson
“ Ever since Apple's first brochure proclaimed Simplicity is the ultimate sophistication, Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. It takes a lot of… Walter Isaacson
“ Unfortunately his Zen training never quite produced in him a Zen-like calm or inner serenity, and that too is part of his legacy. He was often tightly coiled and impatient, traits he made no effort to… Walter Isaacson
“ In return for speaking at the retreat, Jobs got Murdoch to hear him out on Fox News, which he believed was destructive, harmful to the nation, and a blot on Murdoch's reputation. You're blowing it wit… Walter Isaacson
“ As Osborne famously declared, Adequacy is sufficient. All else is superfluous. Jobs found that approach to be morally appalling, and he spent days making fun of Osborne. This guy just doesn't get it,… Walter Isaacson
“ I'd been very influenced by what I'd seen in Japan. Part of what I greatly admired there - and part of what we were lacking in our factory - was as sense of teamwork and discipline. If we didn't have… Walter Isaacson
“ One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has a sexin… Seth Godin
