«Это самый дорогой телефон в мире, — говорил Стив Баллмер из Microsoft в интервью телеканалу CNBC. — При этом его целевой аудиторией не могут быть деловые люди, так как у него нет клавиатуры». В очере...
Walter Issacson biographer of Steve Jobs:I remember sitting in his backyard in his garden, one day, and he started talking about God. He [Jobs] said, Sometimes I believe in God, sometimes I don’t. I...
Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.
Unfortunately his Zen training never quite produced in him a Zen-like calm or inner serenity, and that too is part of his legacy. He was often tightly coiled and impatient, traits he made no effort to...
Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More...
Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell.
After the applause, he used the quotations book to make a more subtle point, about his reality distortion field. The quote he chose was from Lewis Carroll's Through the Looking Glass. After Alice lame...
If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. The mor...
If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there's room to hear more subtle thing...
I'd been very influenced by what I'd seen in Japan. Part of what I greatly admired there - and part of what we were lacking in our factory - was as sense of teamwork and discipline. If we didn't have...
Algunas personas proponen: «Dales a los clientes lo que quieren». Pero esa no es mi postura. Nuestro trabajo consiste en averiguar qué van a querer antes de que lo sepan. Creo que fue Henry Ford quien...
As Osborne famously declared, Adequacy is sufficient. All else is superfluous. Jobs found that approach to be morally appalling, and he spent days making fun of Osborne. This guy just doesn't get it,...
If you can't connect the Dots, Find the right dots first.
I discovered that the best innovation is sometimes the company, the way you organize a company.
Ever since Apple's first brochure proclaimed Simplicity is the ultimate sophistication, Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. It takes a lot of...
Este es un homenaje a los locos. A los inadaptados. A los rebeldes. A los alborotadores. A las fichas redondas en los huecos cuadrados. A los que ven las cosas de forma diferente. A ellos no les gusta...
Early on, Mike Markkula had taught Jobs to impute - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was...
Customers don't know what they want until we've shown them.
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