When Jobs saw the corporate fitness center, he was astonished that executives had an area, with its own whirlpool, separate from that of the regular employees.
When I look into most people’s eyes, I see a soul. When I look into your eyes, I see a bottomless pit, an empty hole, a dead zone.
Well, Steve, I think there’s more than one way of looking at it. I think it’s more like we both had this rich neighbor named Xerox and I broke into his house to steal the TV set and found out that you...
Visions without execution are hallucinations.31
Use for yourself little, he said, but give to others much.26
Tribble recalled that he adopted the phrase from the Menagerie episodes of Star Trek, in which the aliens create their own new world through sheer mental force. He meant the phrase to be a compliment...
Those sentences are somewhat clotted,
There’s no way we’re slipping!
The knack is to get people to follow you, even to places they may not think they can go, by motivating them to share your sense of mission.
The general laws of nature are to be expressed by equations that hold true for all systems of coordinates, that is they are covariant with respect to any substitutions whatever.85 Einstein
The Pepsi Generation campaign, he said, sold not a product but a lifestyle and an optimistic outlook.
That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow,’ and soon you’re cooking up all sorts of ideas.
That was back when state governments valued education and realized the economic and social value of making it affordable.
Some people say, Give the customers what they want. But that’s not my approach. Our job is to figure out what they’re going to want before they do.
Some people say, Give the customers what they want. But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, If I'd asked customers...
Socrates’ method of building an argument through gentle queries, he dropped my abrupt contradiction style of argument and put on the humbler enquirer of the Socratic method. By asking what seemed to b...
So he grew up not only with a sense of having once been abandoned, but also with a sense that he was special. In his own mind, that was more important in the formation of his personality.
So as he grew old, he was not only respected and revered by his colleagues, he was loved.
Skill without imagination is barren. Leonardo knew how to marry observation and imagination, which made him history’s consummate innovator.
Simon & Schuster for thirty years, and Jonathan Karp, the publisher, both were extraordinarily diligent and attentive in shepherding this book, as was Amanda Urban, my agent. Crary Pullen was dogged i...