In his Apple office, 1982: Asked if he wanted to do market research, he said, No, because customers don’t know what they want until we’ve shown them.
In a colorful part of the paper, he presented a fictional scenario in which he posed questions to the machine. He imagined the machine’s activity: Over the week-end it retrieved over 10,000 documents,...
If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much. Mr.
If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless you have a way to communicate to customers. When
I wanted to throw caution and logic to the wind and join Apple,
I think Henry Ford once said, If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’ People don’t know what they want until you show it to them. That’s why I never rely on...
I remember him telling me that engineering was the highest level of importance you could reach in the world, Steve Wozniak later recalled. It takes society to a new level.
I like to think that something survives after you die, he said. It’s strange to think that you accumulate all this experience, and maybe a little wisdom, and it just goes away. So I really want to bel...
I have my own theory about why decline happens at companies like IBM or Microsoft.
I hate the way people use slide presentations instead of thinking, Jobs later recalled. People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the t...
I had known him since 1984, when he came to Manhattan to have lunch with Time’s editors and extol his new Macintosh.
I had been listening to a lot of Bach. All of a sudden the wheat field was playing Bach. It was the most wonderful feeling of my life up to that point. I felt like the conductor of this symphony with...
I encountered authority of a different kind than I had ever encountered before, and I did not like it. And they really almost got me. They came close to really beating any curiosity out of me.
I do not know how the Third World War will be fought, he answered, but I can tell you what they will use in the Fourth—rocks.20
I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis, he later said. His intensity, however, made it diffi...
I am a fruitarian and I will only eat leaves picked by virgins in the moonlight - Steve Jobs
Hubble then made an even more amazing discovery. By measuring the red shift of the stars’ spectra (which is the light wave counterpart to the Doppler effect for sound waves), he realized that the gala...
Hopper
Henckels knives
Head of Disney Studios, clashed with Eisner and resigned