The glory of being an artist, he realized, was that reality should inform but not constrain.
The exponential growth of this industry was correlated with the phenomenon famously discovered by Moore, who in 1965 drew a graph of the speed of integrated circuits, based on the number of transistor...
The day that Levy got his press preview of the iPod, he happened to be meeting Bill Gates at a dinner, and he showed it to him. Have you seen this yet? Levy asked. Levy noted, Gates went into a zone t...
The creativity that can occur when a feel for both the humanities and the sciences combine in one strong personality was the topic that most interested me in my biographies of Franklin and Einstein, a...
The best way to predict the future is to invent it and People who are serious about software should make their own hardware.
The best thing ever to happen to Steve is when we fired him, told him to get lost,
The ability of Isaacson to write books that capture an age as well as a man makes him one of our best and most important biographers. Steve Jobs shows Isaacson at his best. —Foreign
The Pepsi Generation campaign, he said, sold not a product but a lifestyle and an optimistic outlook.
States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs
Sometimes the difference between geniuses and jerks hinges on whether their ideas turn out to be right.
Some people say, Give the customers what they want. But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, If I’d asked customers...
Some people say, Give the customers what they want. But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, If I'd asked customers...
Some of the most important technologies of our era, such as the fracking techniques developed over the past six decades for extracting natural gas, came about because of countless small innovations as...
So Jobs and Markkula enlisted Gerry Roche, a gregarious corporate headhunter, to find someone else. They decided not to focus on technology executives; what they needed was a consumer marketer who kne...
Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep.
Si quieres vivir de forma creativa, como un artista, no debes mirar demasiado hacia atrás. Tienes que estar dispuesto a recoger todo lo que eres y todo lo que has hecho y arrojarlo por la ventana.
SCULLEY. Pepsi executive recruited by Jobs in 1983 to be Apple’s CEO, clashed with and ousted
Raskin died of pancreatic cancer in 2005, not long after Jobs was diagnosed with the disease.
Pretend to be completely in control and people will assume that you are.’
Power to the people was a romantic lie, he later said. Computers did more than politics did to change society.