Interviews with Steve Jobs, Jeff Bewkes, Rick Stengel, Andy Serwer, Josh Quittner, Rupert Murdoch.
Innovation can be sparked by engineering talent, but it must be combined with business skills to set the world afire.
In the meantime, he rejected a friend’s offer to help him get a job at an insurance company, dismissing it as an eight hour day of mindless drudgery. As he told Marić, One must avoid stultifying affai...
In the first few pages, I was confronted with my family, my anecdotes, my things, my thoughts, myself in the character Jane,
In other words, there is no single underlying reality that is independent of our observations. It is wrong to think that the task of physics is to find out how nature is, Bohr declared. Physics concer...
In other words, the future might belong to people who can best partner and collaborate with computers. In
In all of his products, technology would be married to great design, elegance, human touches and even romance.
In addition to his instinct for discerning patterns across disciplines, Leonardo honed two other traits that aided his scientific pursuits: an omnivorous curiosity, which bordered on the fanatical, an...
In a letter to Pixar shareholders, Jobs explained that winning the right to have equal branding with Disney on all the movies, as well as advertising and toys, was the most important aspect of the dea...
In 1907 the American Telephone and Telegraph Company faced a crisis. The patents of its founder, Alexander Graham Bell, had expired, and it seemed in danger of losing its near-monopoly on phone servic...
If the object were to have feelings, these would be based on its desire to fulfill its essence. The purpose of a glass, for example, is to hold water; if it had feelings, it would be happy when full a...
I wanted to throw caution and logic to the wind and join Apple,
I want it to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it. In an interview...
I saw the craziness of the Western world as well as its capacity for rational thought. If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it wors...
I never worried about money. I grew up in a middle-class family, so I never thought I would starve. And I learned at Atari that I could be an okay engineer, so I knew I could always get by. I was volu...
I learned electronics as a kid by messing around with old radios that were easy to tamper with because they were designed to be fixed.
I didn’t want anyone to know I had parents. I wanted to be like an orphan who had bummed around the country on trains and just arrived out of nowhere, with no roots, no connections, no background.
I decided then to write this book. Jobs surprised me by readily acknowledging that he would have no control over it or even the right to see it in advance. It’s your book,he said. I won’t even read it...
I decided then to write this book. Jobs surprised me by readily acknowledging that he would have no control over it or even the right to see it in advance. It’s your book, he said. I won’t even read i...
I can’t see any reason that anyone would want a computer of his own, DEC president Ken Olsen declared at a May 1974 meeting where his operations committee was debating whether to create a smaller vers...