Leonardo became known in Milan not only for his talents but also for his good looks, muscular build, and gentle personal style. He was a man of outstanding beauty and infinite grace, Vasari said of hi...
Leibniz had little engineering skill and did not surround himself with those who did. So, like many great theorists who lacked practical collaborators, he was unable to produce reliably working versio...
Lasting companies know how to reinvent themselves. Hewlett-Packard had done that repeatedly; it started as an instrument company, then became a calculator company, then a computer company. Apple has b...
Las personas lo suficientemente locas como para pensar que pueden cambiar el mundo son las que lo cambian. (Anuncio Piensa diferente de Apple, 1997)
Knowing that great conceptions are worth little without precision execution
Jobs’s father had once taught him that a drive for perfection meant caring about the craftsmanship even of the parts unseen. Jobs applied that to the layout of the circuit board inside the Apple II. H...
Jobs later said that he never read the novel. I heard it was about me, he told me, and if it was about me, I would have gotten really pissed off, and I didn’t want to get pissed at my sister, so I did...
Jobs later explained, We discussed whether it was correct before we ran it. It’s grammatical, if you think about what we’re trying to say. It’s not think the same, it’s think different. Think a little...
Jobs had spent so many afternoons. Jony Ive had arranged for the table to be brought to the graveside. There were fifty or so family members and friends in attendance,
Jobs and Kottke became serious vegetarians during their freshman year. Steve got into it even more than I did, said Kottke. He was living off Roman Meal cereal. They would go shopping at a farmers’ co...
Jobs also attacked America’s education system, saying that it was hopelessly antiquated and crippled by union work rules. Until the teachers’unions were broken, there was almost no hope for education...
Jandali (The Lost Father). ALVY RAY SMITH. A cofounder of Pixar who clashed with Jobs. BURRELL SMITH. Brilliant, troubled hardware designer on the original Mac team, afflicted with schizophrenia in th...
JONATHAN RUBY RUBINSTEIN. Worked with Jobs at NeXT, became chief hardware engineer at Apple in 1997. MIKE SCOTT. Brought in by Markkula to be Apple’s president in 1977 to try to manage Jobs. J
JOBS. Youngest child of Laurene and Steve. PATTY JOBS. Adopted by Paul and Clara Jobs two years after they adopted Steve. PAUL REINHOLD JOBS. Wisconsin-born Coast Guard seaman who, with his wife, Clar...
I’m deeply grateful to John and Ann Doerr, Laurene Powell, Mona Simpson, Leon Wieseltier, and Ken Auletta, all of whom provided invaluable support along the way. Alice Mayhew, who has been my editor a...
I’m changing the world one keyboard at a time, he deadpanned.
It’s one of the things in life I really feel ashamed about. I was not very sensitive, and I hurt their feelings. I shouldn’t have. They had done so much to make sure I could go there, but I just didn’...
It was a story filled with the most unhappy, mean characters that I’ve ever seen.
It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.
It is important to foster individuality, he said, for only the individual can produce the new ideas.8 This