The reason Apple can create products like the iPad is that we’ve always tried to be at the intersection of technology and liberal arts,
The people who are crazy enough to think they can change the world are the ones who do. —Apple’s Think Different commercial, 1997
The older I get, the more I see how much motivations matter.
The next morning the 2,600-seat auditorium was mobbed. Jobs arrived in a double-breasted blue blazer, a starched white shirt, and a pale green bow tie. This is the most important moment in my entire l...
The great uncertainty I found in metaphysical reasonings disgusted me, and I quitted that kind of reading and study for others more satisfactory. What
The compensation issue in some ways echoed Jobs’s parking quirk. He refused such trappings as having a Reserved for CEO spot, but he assumed for himself the right to park in the handicapped spaces. He...
The comparison is perhaps a little bit unfair because a sonnet written by a machine will be better appreciated by another machine.
The Loser Now Will Be Later to Win
The Analytical Engine weaves algebraical patterns just as the Jacquard loom weaves flowers and leaves.
The Analytical Engine has no pretensions whatever to originate anything, she wrote in her Notes. It can do whatever we know how to order it to perform. It can follow analysis; but it has no power of a...
The Adoption
The Adoption When Paul Jobs was mustered out of the Coast Guard after World War II, he made a wager with his crewmates. They had arrived in San Francisco, where their ship was decommissioned, and Paul...
That seemed a bit odd. I didn’t yet know that taking a long walk was his preferred way to have a serious conversation. It turned out that he wanted me to write a biography of him. I had recently publi...
That goes a step too far, I think. Leonardo did not invent the scientific method, nor did Aristotle or Alhazen or Galileo or any Bacon. But his uncanny abilities to engage in the dialogue between expe...
That Tuesday afternoon, he kept staring into his children’s eyes. At one point he looked at Patty and his children for a long time, then at Laurene, and finally gazed past them into the distance. Oh w...
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TIM COOK. Steady, calm, chief operating officer hired by Jobs in 1998; replaced Jobs as Apple CEO in August 2011.
Striving for social justice is the most valuable thing to do in life.27
Steve. PAUL REINHOLD JOBS. Wisconsin-born Coast Guard seaman who, with his wife, Clara, adopted Steve in 1955. REED JOBS. Oldest child of Steve Jobs and Laurene Powell. RON JOHNSON. Hired by Jobs in 2...
Steve talked to me a lot about being abandoned and the pain that caused, he said. It made him independent. He followed the beat of a different drummer, and that came from being in a different world th...