Production. They had created a device with a little circuit board that could control billions of dollars’ worth of infrastructure. You cannot believe how much confidence that gave us. Woz came to the...
Plow deep.
Playing juvenile pranks. In twelfth grade he built an electronic metronome—one of those tick-tick-tick devices that keep time in music class—and realized it sounded like a bomb. So he took the labels...
Overweight,
Of months, he began encouraging people to talk to me, even foes and former girlfriends. Nor did he try to put anything off-limits. I’ve done a lot of things I’m not proud of, such as getting my girlfr...
Of creating new products. But his more important
Model boss or human being, tidily
Me. He was known to guard his privacy, and I had no reason to believe he’d ever read any of my books. Maybe someday, I continued to say. But in 2009 his wife, Laurene Powell, said bluntly, If you’re e...
Me over the years, with occasional bursts of
Managers in the spring of 1976. The senior executive at the meeting was impressed, and seemed torn, but he finally said it was not something that HP could develop. It was a hobbyist product, at least...
Looking for people to design the graphical interface for Apple’s new operating system, Jobs got an email from a young man and invited him in. The applicant was nervous, and the meeting did not go well...
Inevitable call from him saying, This hotel sucks, let’s go. But Ive also captured the scattershot brilliance at the core of Jobs’s genius when he described his boss tossing out ideas at a meeting. So...
In 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at Homestead High, mother of his daughter Lisa....
He was able to turn charm into a cunning force, to cajole and distort reality with the power of his personality.
He affected an attitude that combined wiry and weird intensity with aloof rebelliousness. McCollum later said, He was usually off in a corner doing something on his own and really didn’t want to have...
Had just fired somebody that day, and I imagined what it was like for that person to tell his family
Great innovations are usually the result of ideas that flow from a large
Great company must be able to impute its values from the first impression it makes.
Freedom from programs that steal your private data. Freedom from programs that trash your battery. Freedom from porn. Yep, freedom. The times they are a changin’, and some traditional PC folks feel li...
Eventually resigned to form a new company to make software