The company had not only a new logo, but a new name. No longer was it Next. It was NeXT. Others might not have understood the need to obsess over a logo, much less pay $ 100,000 for one. But for Jobs...
For most things in life, the range between best and average is 30% or so. The best airplane flight, the best meal, they may be 30% better than your average one. What I saw with Woz was somebody who wa...
I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning, just like the digital one was when I was his age.
When you see a beautiful woman, what do you feel? Wayne replied, It’s like when you look at a beautiful horse. You can appreciate it, but you don’t want to sleep with it. You appreciate beauty for wha...
On occasion Jobs would use the semi-abandoned Woodside home, especially its swimming pool, for family parties. When Bill Clinton was president, he and Hillary Clinton stayed in the 1950s ranch house o...
—Apple’s Think Different commercial, 1997
If I had to choose between justice and disorder, on the one hand, and injustice and order, on the other, I would always choose the latter.
Connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think different...
The volume usually chosen is that occupied by a mole of the gas (its molecular weight in grams), which is 22.4 liters at standard temperature and pressure. The number of molecules under such condition...
People know how to deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The one on the top is the most important. People know how to switch priority. Part of the...
Leonardo said so himself. Intellectual passion drives out sensuality, he wrote in one of his notebooks.
There are historical moments when an alignment of forces causes a shift in human outlook. It happened to art and philosophy and science at the beginning of the Renaissance, and again at the beginning...
Long live impudence!
Values of commons-based sharing and of private enterprise often conflict, most notably over the extent to which innovations should be patent-protected. The commons crowd had its roots in the hacker et...
Went to Williams College, where the famed historian James MacGregor Burns drily noted, He was among my median students.17 He spent more time thinking about starting businesses than studying for class....
Circuit. I don’t remember any time when a light bulb went off and the whole thing was there, conceded Noyce. It was more like, every day, you would say, ‘Well, if I could do this, then maybe I could d...
KOBUN CHINO. A St Zen master in California who became Jobs’s spiritual teacher. LEE CLOW. Advertising wizard who created Apple’s 1984 ad and worked with Jobs for three decades. DEBORAH DEBI COLEMAN. E...
V—the story of a willful and immature prince who becomes a passionate but sensitive, callous but sentimental, inspiring but flawed king—begins
When it came time to announce the price of the new machine, Jobs did what he would often do in product demonstrations: reel off the features, describe them as being worth thousands and thousands of do...
Interviews with Steve Jobs,
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