Lasting companies know how to reinvent themselves.
Eventually resigned to form a new company to make software
Endeavors—hardware, software, and animated content—were losing money. I’d get these plans, and in the end I kept having to put in more money, he recalled. He would rail, but then write the check. Havi...
Creativity came through chance encounters.
Convinced Shockley not to launch his own
Conception is just the first step. What really matters is execution.
Almost
A table and diagram showing exactly how the algorithm would be fed into the computer, step by step, including two recursive loops. It was a numbered list of coding instructions that included destinati...
Zen Mind, Beginner’s Mind by Shunryu Suzuki, Autobiography of a Yogi by Paramahansa Yogananda, and Cutting Through Spiritual Materialism by Chögyam Trungpa. They
With the SWAB JOB school prank sign
Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicit...
While a student in McCollum’s class, Jobs became friends with a graduate who was the teacher’s all- time favorite and a school legend for his wizardry in the class. Stephen Wozniak, whose younger brot...
When the sales guys run the company, the product guys don't matter so much, and a lot of them just turn off.
When the fermentation is over and the troubling parts subsided, the wine will be fine and good, and cheer the hearts of those that drink it.41 Franklin was wrong, sadly wrong, about the French Revolut...
When it came time to renegotiate the price, Hoff made a critical recommendation to Noyce, one that helped create a huge market for general-purpose chips and assured that Intel would remain a driver of...
When another asserted something that I thought an error, I denied myself the pleasure of contradicting him.
When Marian Anderson, the black contralto, came to Princeton for a concert in 1937, the Nassau Inn refused her a room. So Einstein invited her to stay at his house on Mercer Street, in what was a deep...
Was he smart? No, not exceptionally. Instead, he was a genius.
The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express t...
The main thing in our design is that we have to make things intuitively obvious.